A good business owner knows the only way to earn the loyalty of customers is to give them excellent service. In turn, the companies that make consumers happy are often the most successful.
For people who are in the market for a new website, you obviously want to work with someone who can deliver what you need. So let’s think for a minute about what makes a good website design company. Do you like being treated like a number? Or are you interested in working with a small business that is just one phone call away?
There are plenty of website design companies out there, and the largest ones could be drawing your attention away from smaller, local businesses who might offer better quality.
As a small business, you want to make sure your website company is there when you need them most. You want someone you can meet with face-to-face and who knows the ins and outs of running their own business.
Let’s look at some of the common complaints with larger design companies that fall short of these expectations.
Lack of quality
Let’s face it, no matter which route you go most websites will be somewhat expensive. If you are already shelling out hundreds of dollars, don’t you want to know it is done right?
Some national companies have been known to cut corners while creating websites. For example, some hint that you will get a responsive website but in reality end up having two versions — one for mobile devices and one for desktop computers. Problems like these can make content updates a pain and can even negatively affect search engine rankings.
No content help
As a business owner, you might not have the time to write your own content. Some design companies, both nationally and locally, will create a website and leave you to fill in the spaces. When a small business owner does not have the time to write the copy, the unfortunate result is pages that clearly have something missing.
Other times, they might provide you with cookie-cutter content and keywords to make their jobs easier. If a website’s content isn’t unique, there is no chance it will show up at the top of search engine results. And if the design is similar to others on the internet, search engine optimization (SEO) is nearly impossible.
Poor customer service
As far as customer service is concerned, national website companies can be hit-and-miss. Some design companies are willing to help out whenever customers have a problem, but other times the service can fall short. Take one look at the reviews, and you can quickly get an idea of where a business might fall short.
If you are spending hundreds or thousands of dollars on a website, you want to make sure you will not be left in the dark when there is a problem. A faulty website could cost your business money, and you want to ensure you have the right partnership to fix the issue immediately.
Stick with the good guys
If you are looking for a new, modern website that will work for every customer, do your research beforehand. There are plenty of small businesses throughout Minnesota and Wisconsin that would love to work with you on your new site. Don’t trust a company that promises suspiciously low rates and brags about the number of clients they serve.
At Lackey Designs, our job is to create websites that will get your business in front of interested customers. We offer custom built websites to match your needs, and our SEO services will help get you to the top of the page on search engines. We would love to work with your small business to provide you with one-on-one customer service at an affordable rate. If you’d like to bring your company’s vision to life, contact us at (715) 220-0808 or fill out our online contact form.