Search Engine Marketing (SEM)
Search engine marketing (SEM) is on online marketing strategy used to increase your website’s visibility through paid advertising. Like search engine optimization (SEO), SEM is used to better expose potential customers to your company and increase your website’s online traffic. SEM is done mostly through search engines and social media, such as Google, Bing, and Facebook. SEM strategies often work on a pay-per-click basis.
Why is SEM important? In theory, using SEM is one of the fastest, easiest ways to get ahead of the competition. When using SEM, your website will be boosted to appear ahead of the competition in search engines and on social media. SEM will place your website in front of motivated customers who are specifically searching for a service like that of which your company provides.
So what separates SEM from SEO? SEO is actually a large component of SEM. In order to reach maximum online exposure for your company, keyword research and optimization must be done. This research, done by Lackey Design, helps us find the best words to use for your website’s pages, headers, image tags, and URLS to make sure that customers searching for a service like yours will find you quickly.
Our web designers are well-versed in both SEO and SEM. Their experience, paired with top-of-the-line software, will help springboard your website to the top of search engine and social media results. At Lackey Designs, we provide a variety of both SEO and SEM services to improve your company’s visibility.
What can you expect from our SEM packages? Here are the SEM services that Lackey Designs provides.
- Keyword research – Keyword research is crucial to website development and online marketing. We will identify keywords relevant to your business and customers using our SEM software.
- Competition research – It is important to know what you’re up against. We will find out which keywords the competition is using and what’s working in the industry. We will help you utilize specific keywords and SEM strategies in order to get ahead of your competitors.
- Targeting – Because your business is unique, we will help you target specific demographics through SEM. We will determine who your largest audiences are and how we can get you exposure to those groups of people through Google AdWords, Bing ads, and Facebook advertising.
- SEM reports – We will keep you updated with SEM reports so you know that our services are working.
Our SEM services, paired with our SEO services, will boost the exposure of your company’s website to consumers. Our experience with online marketing will help your website stand out when matched up against the competition. Feel free to contact us with any questions about SEM or our services.