Lackey Designs

Boost Visibility, Drive Traffic, Grow Sales.

Search Engine Optimization

Our SEO system is designed to grow your business, get more traffic, and drive results with proven SEO strategies and measurable attainable results from the beginning.

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Keyboard Web Design

Outrank competitors and grow lasting organic traffic

Our transparent, results-first SEO approach focuses on measurable improvements in search visibility and business ROI. We consistently move sites up the rankings — even in highly competitive niches.

Google Search Console Insights

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Drive Traffic, Increase Leads & SEO Rankings

SEO involves your business investment into increasing your rankings on search engines to appear towards the top of the SERP’s (search engine results). Finding a professional SEO company that delivers effective SEO is a challenge. Requesting quotes, comparing proposals, and cross referencing reputations. We work to implement an SEO strategy that is based upon our research and SEO conferences to determine the best strategy to drive traffic to your website and grow your rankings.

SEO Services

SEO

Our websites are built with SEO in mind. We can also optimize your existing website.

SEO Services

SEM

Start advertising today on Google for top positioning and transparent monthly reporting.

SEO Services

Copywriting

We can provide one-time and on-going content writing for blogs and website content.

Social Media Services

Social Media

We can post regular updates and promote your social media page through digital advertising.

SEO Services

Link Building

Our team is experts at building backlinks to improve your authority score with Google.

Pay Per Click Services

Analytics

We can setup and integrate analytics to track and measure conversions and monthly data.

SEM Rush SEO User Engagement

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Proven SEO Strategic Methods

Choosing the right SEO partner matters. Lackey Designs brings 15+ years of experience and strong client feedback, offering responsive support and organic SEO that boosts visibility and drives qualified traffic to improve Google rankings.

Many firms use one-size-fits-all, low-effort tactics that underdeliver. We focus on customized, experience-driven strategies and thorough audits—often called in to fix results from cheaper alternatives—so your site not only gets seen but performs.

Steps for Growing Your Business

Let’s take a look at the steps we take to ensure potential customers are finding you through organic SEO.

Comprehending Your Target Market

We conduct keyword research to identify the specific words and phrases your customers use when searching for your products or services.

Local Keyword Market

It’s essential to recognize the impact of localized searches on search results. Google considers your location, making the use of location-based keywords crucial for achieving high rankings.

Website Audit & Optimization

We utilize tools like SEMRush to evaluate either your current website or the site we create for your new business. Our analysis includes auditing elements such as XML sitemaps, heading structure, keyword density, and much more.

Content Development & Promotion

We design websites with a focus on content. Your content should be comprehensive and rich in keywords. Research indicates that web pages with longer content, typically over 1,500 words, tend to achieve higher rankings in search results.

Google My Business Analysis

We assist you in claiming your Google My Business listing, ensuring consistency in your contact information schema, completing your GMB listing to 100%, and integrating a review widget on your website.

Ongoing Content Development

We provide weekly and monthly content creation services. You can suggest the topics, or we can identify the most effective ones to engage potential customers. A draft will be presented to you for review before publication.

Frequently Asked Questions

Navigating the world of SEO can be challenging due to the constantly evolving search engine algorithms and best practices. To simplify this, we’ve compiled frequently asked questions that cover essential topics such as the importance of keywords, on-page and off-page strategies, and expected timelines for results. Whether you’re a business owner or just curious, our guide offers valuable insights to enhance your online presence and boost organic traffic.

SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). It involves various techniques and strategies, including keyword research, content creation, and technical optimization.

SEO is crucial because it increases your online visibility, drives organic traffic to your website, and enhances user experience. Higher search rankings can lead to more leads, conversions, and ultimately, revenue.

Keywords are specific words or phrases that users type into search engines to find information. They are important because incorporating relevant keywords into your content helps search engines understand what your page is about, improving your chances of ranking for those terms.

SEO is a long-term strategy, and results can take anywhere from a few weeks to several months to materialize. Factors such as competition, the current state of your website, and the effectiveness of your SEO strategy all play a role in the timeline.

On-page SEO refers to optimizing elements within your website, such as content, title tags, and metadata. Off-page SEO involves external factors, such as backlinks from other websites, social media activity, and brand mentions, which can impact your site’s authority and ranking.

Backlinks are links from other websites to yours, and they play a significant role in SEO. High-quality backlinks can enhance your site’s authority and credibility, leading to better search engine rankings. However, low-quality or spammy backlinks can harm your SEO efforts.

Local SEO focuses on optimizing your online presence to attract customers in specific geographic locations. It involves optimizing your Google My Business listing, using location-based keywords, and acquiring local backlinks to improve visibility in local search results.

Content is central to SEO, as it provides value to users and helps search engines understand the relevance of your site. High-quality, informative, and engaging content can improve user experience, increase dwell time, and encourage sharing—all of which contribute to better search rankings.

You can measure SEO effectiveness using various tools and metrics, such as Google Analytics, Google Search Console, and ranking trackers. Key performance indicators (KPIs) include organic traffic, keyword rankings, conversion rates, and bounce rates.

SEO is an ongoing effort. The digital landscape continually changes with algorithm updates and shifts in user behavior, making regular optimization and content updates vital to maintain and improve your rankings over time.

Google Five Star Review Rating

“Lackey Designs completely transformed our online presence. From the very first consultation, their team took the time to understand our vision and brand identity. They created a stunning, user-friendly website that perfectly showcased our products and services. The design is not only aesthetically pleasing but also optimized for mobile devices, which has increased our traffic significantly. We’ve received numerous compliments from our customers on the new design! Highly recommend Lackey Designs for anyone looking to elevate their online identity!”

Jake Kaprelian
by Jake Kaprelian
Epic Guide Service

“We struggled with our website’s visibility on search engines for years, but that all changed when we partnered with Lackey Designs. Their SEO experts conducted a comprehensive audit of our site, identified key areas for improvement, and implemented effective strategies. Within just a few months, we saw our site climb the rankings, leading to a significant increase in organic traffic. The personalized approach and regular updates kept us in the loop and engaged throughout the process. We couldn’t be happier with the results!”

Regan Roberts
by Regan Roberts
Merriment ABA

“They do great work from logo design, websites to apparel. Croix Area Fence gets comments on our website from customers on a weekly basis. They are easy to work with, very responsive and can easily make changes when needed. If you or your business needs a new website this is a great company to work with.”

by Tony Miller
Croix Area Fence

“Lackey Designs did an excellent job of creating my company logo and website. Greg and his team were excellent at listening and organizing all of my information. I really appreciate their flexibility in putting together great looking professional results at a very competitive price.”

by Scott Bents
LCM Industries

“Lackey Designs not only built us a fantastic website but also helped us boost our lead generation efforts. Their targeted strategies and innovative design elements have significantly increased our conversion rates. From clear calls-to-action to engaging content, they knew exactly how to turn visitors into leads. We’ve seen a 40% increase in inquiries since launching the new site! The team was professional, attentive, and truly understood our business goals. If you are looking to generate more leads, look no further than Lackey Designs!”

by Blake Zurbuchen
BMZ Law

Our SEO Tools

Maximize your online visibility and drive quality traffic with our advanced SEO tools. We leverage cutting-edge technologies to analyze your website, optimize performance, and enhance user experience. Our tools help in tracking key metrics, identifying optimization opportunities, and ensuring your site ranks high on search engines. From keyword analysis to competitive insights, we provide a comprehensive suite that empowers your digital strategy.

Let’s Get Started!

Do you have a website or brand that needs some development assistance?

We’re excited to discuss your business and explore how we can work together to achieve your goals.

Providing Web Design and Digital Marketing to the Indianapolis, the State of Indiana, and across the USA.