Website Redesign Without Losing Your Google Rankings
For business owners whose site is dated, slow or hard to update, but still brings in some customers. We replace it with a new site and keep what already works: the pages that rank, the links that point to you and the content you have built up.
Fishers, Indiana
Signs it is time for a redesign
A website does not have to be broken to be costing you work. These are the things owners tell us when they call, and any one of them is reason enough to look at a redesign.
- It looks dated on a phone. Text is small, buttons are hard to tap, and the layout was built for a desktop screen that most visitors no longer use.
- Updating it is a chore. Changing a price or adding a service means calling someone, waiting, or fighting a page builder you never learned.
- It loads slowly. Visitors on a phone connection give up before the page appears, and Google notices the same thing.
- It does not show up in search. You search for what you do in your own town and see competitors, directories and ads, but not your site.
- It is not producing calls or quote requests. People visit, but the phone number is buried and there is no clear next step.
- It no longer matches your business. Services you stopped offering are still listed, and the ones that pay the bills are missing.
- You are embarrassed to send people to it. You hand out a business card and hope they do not look at the website.
Not sure where yours stands? Our free website grader scores any site from 0 to 100 on speed, SEO, accessibility and security. No email address is required.
How we protect the rankings you already have
The biggest risk in a redesign is not the design. It is launching a new site with new page addresses and quietly losing the search traffic the old one had earned. Here is what we do about it on every redesign.
- We list every page on your current siteBefore anything is built, we make a complete list of the addresses your site has today, including old posts and pages you may have forgotten about.
- Every old address gets a permanent redirectEach old page is mapped to its replacement on the new site. Anyone who follows an old link, from Google, a directory or a bookmark, lands on the right page instead of an error.
- We keep the titles and content that rankPages that already bring in visitors keep the titles and the content that earned those visits. We improve the design and the writing around them without throwing away what works.
- Links to you keep workingBecause every old address redirects, the link on your Google Business Profile, in directory listings and on other sites still lands on a live page after launch.
- We check after launchOnce the new site is live we check for broken links and errors, so the switch is clean on the first day and not discovered weeks later.
This is the same approach we use on rebuilds and platform migrations, and it is written into our custom website pricing: on a redesign, every old page gets a permanent redirect, so the rankings you have carry over.
Sites we have rebuilt
Three clients who replaced an existing site with us, in their words and ours.
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Shutterbug Photo Booths
What changed: We rebuilt the site as a custom-coded, responsive site with third-party photo hosting built in, so it works on any device and booking is simpler than it was before.
Result: Bookings are streamlined and customer interaction improved.
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BMZ Law
What changed: The firm came to us for one thing, more inquiries. The new site has clear calls to action and pages written for the clients they wanted to reach.
Result, in their words: “We’ve seen a 40% increase in inquiries since launching the new site.”
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Epic Guide Service
What changed: A new site for a Green Bay fishing charter, built around seasonal trips and easy navigation, with SEO and Google Ads to bring in customers.
Result, in their words: “The design is not only aesthetically pleasing but also optimized for mobile devices, which has increased our traffic significantly.”
How a redesign runs
- A short callCall 317-572-7457 or use the form below. We look at your current site together and talk about what it needs to do for the business.
- A written proposalThe pages, the price and the launch date, in writing before any work starts.
- Design and buildYou review the design before we build it. The content that ranks stays, the rest is rewritten or reorganized, and the site is tested on phones and computers.
- Launch in 4 to 8 weeksMost redesigns go live within 4 to 8 weeks of the first conversation. The redirects go in on launch day, and we check for broken links afterward.
After launch, hosting and maintenance is $200/month: hosting, backups, security updates and content changes made in under 48 hours.
What a redesign costs
Published starting prices, and a written quote before any work starts.
Custom website
from $5,000
A design built around your business. On a redesign, every old page gets a permanent redirect, so the rankings you have carry over.
Small Business plan
$200/month
Branding, copywriting, design and development on one monthly bill, with no large invoice at the start.
Grow Together
10% of sales
Nothing up front. We build the site and run the marketing, SEO included, and we are paid only from the sales it brings in.
After a new site launched
40% more inquiries
“We’ve seen a 40% increase in inquiries since launching the new site! The team was professional, attentive, and truly understood our business goals.”
Blake Zurbuchen, BMZ Law
Read every review on the testimonials page, or see the work in our portfolio.
Frequently Asked Questions
What owners ask before they replace a site that still works.
Not if the redesign is done carefully. Before launch we list every page on your current site, point each old address to its new one with a permanent redirect, and keep the titles and content that already rank. After launch we check for broken links and errors.
Yes. Content that brings in visitors stays where it is. Pages that have not been working get rewritten, and if you want new copy throughout, copywriting is available per page or as part of the Small Business plan.
Most sites launch within 4 to 8 weeks of the first conversation. The timeline depends on how many pages the site has and how quickly content and approvals come back.
Yes. Most redesigns start that way. If you have lost touch with the people who built it, read about taking over a website first: we secure the accounts and move the site to our hosting, then redesign it when you are ready.
No. We build and host both WordPress sites and static sites like this one. If a move makes sense for speed or upkeep, we handle the migration with the same redirect process, and you decide.
A custom website starts at $5,000, or the Small Business plan spreads the work over $200 a month. Grow Together asks for nothing up front and is paid 10% of the sales the site brings in. Compare the plans.
How does your current site score?
Get a free 0–100 grade for speed, SEO, accessibility and security before you decide anything. No email required.
Tell us about the site you have
Send the address of your current site and what you wish it did better. That is enough to start.
Jason replies in under 24 hours with next steps.