Websites for Manufacturers and Industrial Companies
A manufacturer’s website has one reader who matters: the engineer or buyer who has a part, a process or a problem and is checking whether you can handle it. It needs to show your capabilities in their terms, prove you have done similar work, and make sending a quote request with a drawing attached the easy next step. We have built sites for a hot runner refurbishing shop, a maker of injection nozzle heaters and a custom stone fabricator, and we keep them running after launch.
What a manufacturing website needs
Industrial buyers do not want to be sold to. They want to confirm, in a minute or two, that your shop does the kind of work they need, at the tolerances and volumes they need, and then they want a way to send you the details. Every manufacturing site we build is organized around that check. It is one of the industries we build for most often.
- Capability pages, one per process. A single “Services” page buries what you do. Angel Hill Technologies’ site gives product details, custom services and maintenance programs their own pages, so a visitor looking for one of them lands on it directly, and so does Google.
- A quote request that takes a drawing. LCM Industries’ site leads visitors straight to a quote request. The form on a manufacturing site should accept file uploads, so a buyer can attach a print, a spec sheet or a photo of a worn part and you get the whole inquiry in one message.
- Spec sheets and downloads. Engineers want the PDF. Put data sheets, tolerances, material lists and certifications where they can be downloaded without a phone call, and keep the file names sensible so they are useful once saved.
- Industries-served pages. Watermark Fabrication builds custom quartz and granite for education, healthcare and retail, and the site says so. A page for each market you serve speaks to that buyer and ranks for the searches they make.
- Plain explanations of technical services. Not everyone reading is an engineer. LCM’s site explains hot runner manifold cleaning and refurbishment in terms a purchasing manager can follow, with the fast turnaround and the cost savings up front, and the detail further down for the people who want it.
- A real sub-specialty, named. Two of the three manufacturers in our portfolio serve plastics injection molding: LCM Industries with hot runner manifold work and Angel Hill Technologies with nozzle heaters and hot runner systems. If your shop has a niche like that, the site should say it in the first sentence, because that is what your best customers search for.
Manufacturing sites we have built
The three manufacturers in our portfolio.
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LCM Industries
Hot runner manifold cleaning and refurbishment. We designed their logo and a website that explains the service in plain terms, puts the fast turnaround up front and leads visitors to a quote request or to their custom components.
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Angel Hill Technologies
Injection nozzle heaters and hot runner systems. Product details, custom services and maintenance programs each have their own path on the site, with SEO work behind it.
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Watermark Fabrication
Custom quartz and granite for education, healthcare and retail. The site walks visitors through services such as shower bases and solid surface table tops and makes the case for custom work.
Prefer to see everything? Browse the full web design portfolio.
What we need from you
Less than you might think. A first call covers what you make, who buys it and what a good inquiry looks like. From there we ask for your line card or capability list, any certifications, photos of the floor and the parts, and a few drawings of the kind of work you want more of, so the quote form and the capability pages fit how your customers actually ask.
You get a written proposal with the price and the launch date before anything is built. We draft every page, you correct the terminology, and the site goes live, usually within 4 to 8 weeks of that first call, with every old URL redirected if you are replacing a site.
Hosting and maintenance for a shop floor, not an IT department
Most manufacturers we work with have nobody whose job is the website. Our hosting and maintenance plan is $200/month and covers hosting, backups, security updates and content changes made in under 48 hours. A new machine on the floor, a revised spec sheet or a certification renewal goes on the site when you email it to us.
If the site was built by a vendor who has since disappeared, we can take it over, secure the accounts and move it to our hosting before any redesign starts.
What a manufacturing website costs
Published starting prices, and a written quote before any work starts.
Custom website
from $5,000
A design built around your business. On a redesign, every old page gets a permanent redirect, so the rankings you have carry over.
Small Business plan
$200/month
Branding, copywriting, design and development on one monthly bill, with no large invoice at the start.
Grow Together
10% of sales
Nothing up front. We build the site and run the marketing, SEO included, and we are paid only from the sales it brings in.
From a manufacturer we built for
“Lackey Designs did an excellent job of creating my company logo and website. Jason and his team were excellent at listening and organizing all of my information.”
Scott Bents, LCM Industries
Read every review on the testimonials page, or see the work in our portfolio.
Frequently Asked Questions
What manufacturers ask before they hire us.
Yes. A quote request form on a manufacturing site can accept file uploads, so an engineer can attach a drawing, a spec or a photo of the part and you get everything in one email. We size the limits to the files your customers actually send.
From your words. LCM Industries cleans and refurbishes hot runner manifolds, and their site explains that in plain language that a purchasing manager can follow while still reading right to a process engineer. We interview you, draft the pages, and you correct anything that is not how you would say it.
Yes. PDFs, data tables and product pages all work. Angel Hill Technologies’ site separates product details, custom services and maintenance programs so each has its own page. Catalogs can start small and grow as you add lines.
Mostly small and mid-sized shops. The three manufacturers in our portfolio are a hot runner refurbishing shop, a thermal components maker and a stone fabricator, not large plants. Our plans start at $200/month, and the price is in writing before work begins.
That is the point of the capability and industries-served pages: a page for each process and each market you serve gives Google something specific to rank. Two of our three manufacturing clients serve plastics injection molding, and their sites are written around those terms. Ongoing SEO starts at $600/month.
Tell us what you make
What you produce, who buys it and what a good inquiry looks like. A few sentences are enough, and drawings or a line card help.
Jason replies in under 24 hours with next steps.