Websites for Fishing Charters, Guides and Outdoor Businesses

An angler planning a trip searches for a charter and a place, looks at the photos, checks the dates and sends an inquiry, usually from a phone in the evening. We build websites for fishing charters, guide services and other outdoor businesses that win that search and turn it into a booking. Epic Guide Service in Green Bay, Wisconsin, and Alaska Fish On Charters are in our portfolio, and for Epic we also run the SEO and Google Ads.

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Two anglers fishing from a guide boat on a misty bay at sunrise

What a charter or guide website needs

A guide’s website sells a day on the water to someone who has not met you yet. The photos do most of the persuading, the trip pages answer the practical questions, and the booking inquiry has to be simple enough to finish on a phone. Here is what we build into every outdoor business site; see the rest of our industry pages for comparison.

  • A page for each trip or charter. Alaska Fish On Charters’ site gives salmon trips, halibut trips and bear viewing their own pages, each with what to expect and a way to book. Epic Guide Service’s site presents its seasonal fishing and guided trips the same way. One page per trip also means one page per search.
  • Booking and deposit inquiries. A date request with the party size and the trip, confirmed by you. When you want it, a deposit can be taken on the spot through a booking tool or a payment link, so a confirmed date is a paid date.
  • A seasonal calendar. What is running now, what opens next and when the season closes. The home page can change with the season so a January visitor sees spring dates, not last fall’s report.
  • Photo galleries that load fast. The fish, the boat and the people having a good day, sorted by trip, sized for a phone. We pick from the folder you send and build the gallery so a hundred photos do not slow the page down.
  • Visibility for “fishing charter” plus your water. Epic Guide Service’s site is paired with ongoing SEO and targeted Google Ads, so it is found by people searching for Green Bay charters in the weeks that matter. The site is written around the fish, the water and the town, because that is how anglers search.
  • Reviews where people look. A Google Business Profile set up to collect and show reviews on the map, with a few featured on the site under the reviewer’s own name.

Charter and guide sites we have built

Two fishing businesses in our portfolio, one on Green Bay and one in Alaska.

  • The Epic Guide Service website home page on a desktop screen

    Epic Guide Service

    Fishing charters in Green Bay, Wisconsin. The site presents seasonal fishing and guided trips, and we run the SEO and Google Ads that bring anglers to it.

  • The Alaska Fish On Charters website home page on a desktop screen

    Alaska Fish On Charters

    Salmon and halibut trips in Alaska, plus bear viewing. Each experience has its own page, and booking and inquiries are easy to find from any of them.

See every site we have built.

What we need from you

Your trip list with seasons and rates, your photos (a folder is fine, we sort it), the water you fish and the towns anglers come from, and how you take bookings now: phone, text, a booking tool or all three. If you have Google reviews, we pull them in.

The proposal spells out the price and the launch date. We write the trip pages from a conversation with you, build the gallery and the booking inquiry, and set up the Google Business Profile. Most charter sites launch within 4 to 8 weeks, timed so the site is ready before the season opens.

Hosting and maintenance while you are on the water

Rates, dates and the fishing report change through the season, and you are not at a computer. Our hosting and maintenance plan is $200/month: hosting, backups, security updates, and your changes made in under 48 hours from a text or an email. Post a photo from the dock and it can be on the site before the next trip.

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What a charter or guide website costs

Published starting prices, and a written quote before any work starts.

  • Custom website

    from $5,000

    A design built around your business. On a redesign, every old page gets a permanent redirect, so the rankings you have carry over.

  • Small Business plan

    $200/month

    Branding, copywriting, design and development on one monthly bill, with no large invoice at the start.

  • Grow Together

    10% of sales

    Nothing up front. We build the site and run the marketing, SEO included, and we are paid only from the sales it brings in.

Compare All Plans

From a fishing guide we built for

“They created a stunning, user-friendly website that perfectly showcased our products and services. The design is not only aesthetically pleasing but also optimized for mobile devices, which has increased our traffic significantly.”

Jake Kaprelian, Epic Guide Service

Read every review on the testimonials page, or see the work in our portfolio.

Jason Frelich, founder of Lackey Designs
Jason Frelich, founder. The person you call is the person who does the work, from the first conversation to every change after.

Frequently Asked Questions

What captains and guides ask before they hire us.

They can request a date, and the site can take a deposit through a booking tool or a payment link if you want it to. Alaska Fish On Charters’ site makes booking and inquiries easy from every trip page. Many captains prefer to confirm by phone first, and the site can work that way too.

With a page for each trip and each water you fish, written the way anglers search. For Epic Guide Service in Green Bay we pair the site with ongoing SEO and Google Ads, so the site is found during the weeks that matter.

Yes. A seasonal calendar shows what is running now and what is next, and we can swap the home page between seasons so a visitor in January sees spring dates, not last fall’s trips.

We pick the ones that show the fish, the boat and the people having a good time, in that order, and build a gallery that loads fast on a phone. Send a folder and we do the sorting.

Yes. We set up your Google Business Profile so reviews show up on the map, and we can feature a few on the site with the reviewer’s name as they left it.

Tell us about your trips

Where you fish or guide, what a season looks like and how you take bookings today.

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Free and no obligation, with a reply in under 24 hours. Prefer to talk? Call 317-572-7457 or email info@lackeydesigns.com.