Websites for Professional Services Firms
A prospective client chooses a law firm, a designer or a consultant on trust, and the website is where that trust starts or stops. It has to show who you are, describe the work you want more of in the client’s own words, and make asking for a consultation feel safe. We built the BMZ Law website around exactly that, and the firm reports 40% more inquiries since it launched. Russ Interiors’ portfolio site is in our work too.
What a professional services website needs
People hiring a professional are often anxious about the problem that brought them to you, and they are comparing you with two or three others in another tab. The site that wins is specific, calm and easy to act on. These are the parts we build in, and how they differ from the sites on our other industry pages.
- Credibility you can check. Real bios with real photos, credentials, the organizations you belong to and reviews with names attached. A visitor should be able to picture the person they will be working with before they call.
- A page for each practice area or service. BMZ Law’s site has pages written for the clients the firm wanted, with clear calls to action on each. A page about one kind of matter speaks to that client directly and ranks for that search, which a general “Services” page cannot do.
- A portfolio that shows the work. Russ Interiors’ site is built around residential and commercial design projects, with large images and a layout that stays out of the way. For a design firm, the portfolio is the argument.
- Consultation booking without friction. A short request form or a scheduling link on every page, with the phone number beside it for people who would rather talk. A law firm’s form can ask the questions needed to screen for conflicts first.
- Writing for the clients you want. The copy decides who calls. We interview you about the matters or projects you want more of and write the pages for that reader, in plain language, with no jargon they would have to look up.
- Contact details where expected. Russ Interiors’ site puts the contact options and the phone number where a prospective client looks for them. It sounds obvious, and it is the most common thing missing on the sites we are asked to replace.
Professional services sites we have built
A law firm and an interior design studio.
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BMZ Law
A law firm that came to us for more inquiries. Clear calls to action and pages written for the clients they wanted did the job, and the firm reports 40% more inquiries since the new site launched.
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Russ Interiors
Residential and commercial interior design. A clean layout, a portfolio that shows the work, and contact options and a phone number where a prospective client expects them.
What we need from you
A conversation about the matters or projects you want more of, bios and photos of the people clients will meet, and the practice areas or services you want pages for. If you have a portfolio, we need the images at full size. If you have reviews, we need permission to use the names.
We write the pages from interviews rather than asking you to draft them, and you approve every page before launch. The price and the launch date are in writing first, and most professional services sites are live within 4 to 8 weeks, with redirects from the old site so nothing you ranked for is lost.
Hosting and maintenance for a firm with billable hours
Your time is worth more than a website editor. On our hosting and maintenance plan, $200/month covers hosting, backups, security updates and changes made in under 48 hours: a new associate’s bio, an updated practice area, a project added to the portfolio. Email it and it is handled.
What a professional services website costs
Published starting prices, and a written quote before any work starts.
Custom website
from $5,000
A design built around your business. On a redesign, every old page gets a permanent redirect, so the rankings you have carry over.
Small Business plan
$200/month
Branding, copywriting, design and development on one monthly bill, with no large invoice at the start.
Copywriting
from $200/page
Website pages written for the customers you want to reach, in your own voice.
From a law firm we built for
40% more inquiries
“We’ve seen a 40% increase in inquiries since launching the new site! The team was professional, attentive, and truly understood our business goals.”
Blake Zurbuchen, BMZ Law
Read every review on the testimonials page, or see the work in our portfolio.
Frequently Asked Questions
What firms and studios ask before they hire us.
Specifics. Real bios with real photos, pages that describe the work you actually do, and reviews with names on them. BMZ Law’s site was built around clear calls to action and pages written for the clients they wanted, and inquiries went up 40% by their count.
Yes, when you want to be found for it. A page about estate planning or commercial interiors ranks for those searches in a way a general services page does not, and it lets you speak to that client directly.
Yes. A consultation request form or a scheduling tool can go on every page. Some firms want a form that screens for conflicts first, and we can build that.
Russ Interiors’ site is built around a portfolio of residential and commercial projects, with the service pages and contact details supporting it. Large images, fast loading and simple navigation do the work.
We do, from an interview with you, and you approve every page. Copywriting starts at $200 per page, and it is included in the Small Business plan.
Tell us about your practice
What you do, who your best clients are and what you want more of. We take it from there.
Jason replies in under 24 hours with next steps.