Case study · Entertainment law firm
BMZ Law: a law firm website that brought in 40% more inquiries
An entertainment law firm that wanted one thing from its website: more inquiries. We built a short, direct site that says who the firm represents and makes getting in touch easy. The firm reports 40% more inquiries since launch.
The results for BMZ Law
An entertainment law firm built around one attorney's practice
BMZ Law, PC is an entertainment law firm in Beverly Hills. It handles transactional work for actors, writers, directors, producers, content creators, social media influencers and production companies: talent agreements, production and distribution deals, endorsements, licensing, and podcast and digital media agreements.
The firm describes itself as an alternative to large firms, offering the same level of representation without the overhead and duplicated billing. That is a clear position, and the website needed to state it as directly as the founder would in a first meeting.
The challenge: turn visitors into inquiries
BMZ Law came to us with a specific goal. Not a prettier site and not a rebrand: more people getting in touch. For a small firm, that depends on two things. A visitor has to recognize quickly that the firm handles their kind of matter, and the step from reading to contacting has to be short.
People who hire an entertainment attorney are choosing a person to trust with their contracts and their intellectual property. They usually arrive by referral or by searching for an entertainment attorney in the area, and they often have a deal in front of them with a deadline. They do not want to dig through a large site.
What the new site had to do:
- Say who the firm represents and what it handles in the first lines of the home page.
- Introduce the attorney properly, since clients are hiring a person.
- Put a way to make contact on every page, with as few fields as possible.
- Be found for entertainment attorney searches in Beverly Hills.
What we built
A compact WordPress site of three pages, home, about and contact, where every page has a job and none of them gets in the way of an inquiry.
A home page written for the clients the firm wants.
The opening paragraph names them: actors, writers, directors, producers, content creators, influencers and production companies. It then lists the areas of work, from film and television to podcasting, endorsements and brand licensing. A visitor knows within a few seconds whether they are in the right place.
A consultation request on the home page.
The contact form sits on the home page itself, below the introduction, and asks only for a name, an email, a phone number and a message. The copy just above it invites the visitor to schedule a consultation.
An attorney bio that reads like an introduction.
The about page covers the founder's background, the kinds of clients and deals he works on and how he approaches representation, with his direct phone number and email beside it.
A contact page that answers the questions before the call.
A short FAQ explains what to include in a message, what matters the firm handles, whether a client needs to be in Los Angeles, and what happens after reaching out. That removes the small doubts that stop people from sending a form.
Phone, email and address on every page.
The office address and a phone number that dials from a mobile are in the header and the footer throughout, for visitors who would sooner call than type.
SEO for a local, specialist search.
Page titles and descriptions name the practice and the city, the pages are organized with clear headings, and the firm's name, address and phone number are consistent across the site.
How the project ran
Discovery
We asked what a good inquiry looks like for the firm, who it wanted to hear from and what those clients need to know before they make contact.
Content and design
The wording came first: who the firm helps, in plain terms. The design was then kept simple so the text and the calls to action stand out.
Build
We built the three pages in WordPress, set up the contact form and checked that it was easy to complete on a phone.
Launch and search setup
The site went live with titles, descriptions and business details in place for the searches the firm wanted to be found for.
The results
The figure at the top of this page is the client's own. In their review, BMZ Law says they have seen a 40% increase in inquiries since launching the new site, and credits clear calls to action and content that turns visitors into leads.
Nothing about the site is unusual. It is short, it says who the firm represents, it introduces the attorney, and it puts a simple way to get in touch on each page. Those are the same parts we recommend to any small firm.
It also suits the way the firm works. Every inquiry is reviewed by the attorney personally, so a brief form with a free-text message gives him what he needs to judge whether a matter is a fit before the first call.
In the client’s words
40% more inquiries
“Lackey Designs not only built us a fantastic website but also helped us boost our lead generation efforts. Their targeted strategies and innovative design elements have significantly increased our conversion rates. From clear calls-to-action to engaging content, they knew exactly how to turn visitors into leads. We’ve seen a 40% increase in inquiries since launching the new site! The team was professional, attentive, and truly understood our business goals. If you are looking to generate more leads, look no further than Lackey Designs!”
Blake Zurbuchen, BMZ Law
Services on this project
Website Design
Page layouts designed around how this client's customers decide and buy.
Website Development
The build itself: fast, responsive pages and the custom features the project needed.
SEO
Titles, headings, structure and local details set up so the site is found in search.
In the same line of work? See how we build professional services websites.
Frequently Asked Questions
What other attorneys and professional firms ask us about this project.
Clear calls to action and pages written for the clients the firm wanted. The home page says who the firm represents, and a short contact form is never far away. We wrote up the full list of parts in what a law firm website should include.
Not always. BMZ Law's site has three pages and does its job. A firm with several distinct practice areas benefits from a page for each, because each can be found in search separately. A focused practice can say what it does on one well-written page.
As short as you can make it and still respond usefully. This one asks for a name, an email, a phone number and a message. Longer intake questions can wait for the first call, once the person has already made contact.
No. The 40% figure is what BMZ Law reported for their own firm, and every practice starts from a different place. What we can commit to is building the parts that help visitors get in touch, and measuring what happens after launch.
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