Case study · Landscaping contractor
Ground Breakers: a website that shows the whole landscaping business
A family-owned landscaper whose work ranges from retaining walls to firewood delivery, and whose customers rarely knew the full list. We built a site with a page for each service and a free quote within easy reach.
The results for Ground Breakers
A family landscaper that works all four seasons
Ground Breakers is a family-owned landscaping company in Beldenville, Wisconsin, serving River Falls, Ellsworth, Hudson, Prescott and the towns around them. The crew designs and installs landscapes: retaining walls and stairs, patios and pathways, outdoor kitchens, foundation plantings, perennial gardens, trees, shrubs and new lawns.
The work does not stop when the ground freezes. Ground Breakers plows snow for commercial customers and sells and delivers seasoned hardwood firewood. We designed their logo as well as their website, so the company looks the same on a truck door, an estimate and a phone screen.
The challenge: a long service list and a big decision
Landscaping customers usually find a company through one job. They see a retaining wall going in down the road and call about a wall. They do not know the same crew builds outdoor kitchens, seeds lawns and delivers topsoil, so that work goes to whoever they happen to search for next.
A landscape project is also a large purchase that few people have made before. Homeowners want to see finished work, and they want to know what happens between the first phone call and the last paver: who visits, when a price arrives, when money is due. A site that leaves those questions open gets fewer calls, and the calls it gets take longer.
What the new site had to do:
- Lay out every service, from hardscapes to firewood, without burying any of them.
- Show finished projects so the work speaks for itself.
- Explain how a project runs, so a first-time customer knows what to expect.
- Make asking for a free quote easy from anywhere on the site.
What we built
A site organized the way a landscaper thinks about a yard: hardscapes first, softscapes second, with the design process and the free quote tying it together.
Hardscapes and softscapes, each with their own pages.
The menu splits the work into two groups. Retaining walls and stairs, patios and pathways and outdoor kitchens sit under hardscapes. Foundation planting, perennial gardens, trees and shrubs, lawn seeding and topsoil sit under softscapes. A visitor who came for one thing sees the rest on the way.
A design process page.
Consultation, planning and construction are set out in order. The page says the first site visit is free, that a drawn plan and an estimate follow, and how deposits work. It answers the questions people are often reluctant to ask on a first call.
A free quote within reach.
The phone number and email address stay at the top of every page, the home page invites visitors to get in touch for a free quote, and the contact page has a short form that works with one thumb.
A project gallery.
Photos of completed walls, patios and plantings have a page of their own, so a homeowner can judge the work before anyone drives out to measure.
A firewood page with sizes and prices.
Wood types, cut length, seasoning, delivery and a price for each quantity are listed plainly. Most firewood customers only want to know what a load costs and when it can arrive, and the page tells them.
A logo to match.
We drew the Ground Breakers logo and built the site's colors and type around it, which gives a small crew the look of an established company.
How the project ran
Discovery
We listed everything Ground Breakers does across the year and talked about which jobs they most want more of.
Logo and design
The logo came first. Page designs followed, built around project photos, and Ground Breakers reviewed the home page and a service page before the build started.
Build and content
We built the site on WordPress, wrote a page for each service and organized the photos into the gallery.
Launch and updates
Once the site was live we stayed available for changes, such as firewood prices, new photos and job openings.
The results
Ground Breakers now has one place that shows the whole business. Someone who arrives looking for a patio can see that the same company plants the beds around it, seeds the lawn afterwards and delivers firewood in the fall.
The first conversation is easier too. A customer who has read the design process page already knows there will be a free site visit, a drawn plan and an estimate, so the call can go straight to their yard and their budget.
The site also works outside landscaping season. The firewood page gives people a reason to visit in the colder months, and the jobs page gives the company a place to point applicants when it is hiring.
Google Lighthouse scores out of 100 for the live site, measured November 12, 2026.
Services on this project
Logo Design
A logo drawn for the business and delivered in every format it is used in.
Website Design
Page layouts designed around how this client's customers decide and buy.
Website Development
The build itself: fast, responsive pages and the custom features the project needed.
In the same line of work? See how we build contractor websites.
Frequently Asked Questions
What other landscapers and contractors ask us about this project.
For every service you want to be found for, yes. Ground Breakers has a page each for retaining walls, patios, outdoor kitchens and more, because each one is a different search. A single services page that lists them all rarely ranks for any of them. Our SEO page explains how that structure helps in local search.
Where the price is fixed, it helps. Ground Breakers lists firewood prices because a cord is a cord. Landscape projects depend on the site, so those pages lead to a free quote instead of a number.
Yes. We designed the Ground Breakers logo and then the website around it. Doing both together keeps the colors and lettering consistent on trucks, shirts, estimates and the site.
A dozen good ones is enough to start, and phone photos are fine. Finished projects in good light work best. We sort them into a gallery and use the strongest on the service pages, and you can send more as jobs wrap up.
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