Croix Area Fence: a website that quotes the fence before the first call

A fence company that sells on trust

Croix Area Fence installs chain link, custom wood and vinyl fencing for homeowners and businesses. A fence is a purchase most people make once or twice in their lives, so nearly every customer arrives with the same questions: what will it look like, how long will it last, and what will it cost.

Our work with Croix Area Fence covers the whole brand. We designed their logo, built their website and produced their apparel, so the truck in the driveway, the shirt on the installer and the site on the customer's phone all look like the same company.

The challenge: a price before a phone call

Fence shoppers compare. They measure the yard, open three or four contractor websites and look for a number. On most fence sites the only way to get one is to fill in a contact form and wait for a call back, which can take days in the busy season.

That delay costs jobs. The homeowner who gets a figure tonight tends to book with the company that gave it to them. Croix Area Fence wanted to be that company without tying up the office answering the same pricing question all day.

What the new site had to do:

• Show each fence material clearly enough that a customer can choose between chain link, wood and vinyl on their own.
• Give a real price range on the spot, without a call back.
• Prove the work will last, since a fence is a long-term purchase.
• Work as well on a phone in the back yard as on a desktop in the office.