Case study · Duct and carpet cleaning
HEPA Cleaning: a page for every service and a reason to trust it
A cleaning company in a trade where customers are wary of coupon offers and surprise charges. We built a site that explains each service in its own page, puts verified reviews beside it and makes booking an appointment one tap away.
The results for HEPA Cleaning
A local cleaning company with a wide service area
Hepa Cleaning Services is a locally owned cleaning company based on Main Street in River Falls, Wisconsin. It cleans air ducts, carpet, upholstery, and tile, stone and grout, and it handles water restoration, for homes and for commercial buildings.
Its crews cover a lot of ground. The service area runs from Menomonie and New Richmond in Wisconsin across the river to Woodbury, St. Paul and Red Wing in Minnesota. The company uses biodegradable cleaning products and offers standing discounts for seniors, for military and veterans, and for customers who book more than one service.
The challenge: earning trust in a coupon trade
Duct and carpet cleaning has a reputation problem that has nothing to do with this company. Homeowners have seen the mailers with a very low price and heard the stories about what the bill looked like afterward. They arrive at any cleaning website already cautious, and they are letting a crew into their house, which raises the stakes.
Most also have no idea what the job involves. What actually happens during an air duct cleaning? How long is the carpet wet? A site that just lists service names and a phone number leaves those questions unanswered, and an unanswered question usually means the visitor keeps looking.
What the new site had to do:
- Explain each service well enough that a first-time customer knows what to expect.
- Put real customer reviews where visitors see them, not on a page nobody opens.
- Make the service area clear on both sides of the state line.
- Offer a way to schedule from every page, by phone or by form.
What we built
A clean, direct site that treats each cleaning service as its own subject, backs it with reviews, and keeps the way to book in view the whole time.
A page for each cleaning service.
Air duct cleaning, carpet cleaning, tile, stone and grout cleaning, and water restoration each have a page of their own. Someone searching for one service lands on the page about that service, not on a general list.
The process, step by step.
The carpet cleaning page walks through all five steps, from the pre-inspection to the final walk-through, and tells customers how to get the room ready. Knowing what will happen in the house removes most of the hesitation.
Verified reviews on every page.
A review strip shows the company's verified rating and customer comments with the reviewer's town, so a visitor in Farmington or New Richmond sees a neighbor's experience beside the service they are reading about. There are links out to the full profiles as well.
A schedule button that never leaves.
Every page carries a Schedule an Appointment button and a phone number that dials on tap. The contact form asks for a zip code, so the office knows right away whether the address is in range.
A service area list.
The contact page names the Minnesota and Wisconsin communities the crews serve. Customers get a quick answer, and search engines get a clear signal about where the company works.
Deals and a photo gallery.
The senior, military and combination discounts are published in plain view on their own page. A gallery shows the work in pictures, which says more about duct cleaning than a paragraph can.
How the project ran
Discovery
We covered which services matter most to the business, where the crews travel, and the questions customers ask before they book.
Design
We designed the home page and one service page as the pattern for the rest, and HEPA Cleaning reviewed both before the build started.
Build and content
We developed the site in WordPress, built out each service page, and added the reviews, the discounts, the gallery and the contact form.
Launch and care
The site was checked on phones and desktops, then launched. Content and offers can be changed as the business needs.
The results
The website now does the explaining that used to happen on the phone. A homeowner can read how a service works, see what other customers in nearby towns said and check the discounts before deciding to book.
Giving each service a page of its own also widened how the company is found. A person searching for tile and grout cleaning and a person searching for air duct cleaning are different customers, and each now has a page written for them, with a route to the other services once they arrive.
The published discounts matter here too. In a trade known for offers with strings attached, showing the same three discounts to everyone is a signal of how the company does business.
Google Lighthouse scores out of 100 for the live site, measured November 12, 2026.
Services on this project
Website Design
Page layouts designed around how this client's customers decide and buy.
Website Development
The build itself: fast, responsive pages and the custom features the project needed.
In the same line of work? See how we build contractor websites.
Frequently Asked Questions
What other home service companies ask us about this project.
Because people search for one service at a time. Nobody types in the name of a company they have never heard of. They type "air duct cleaning" and a town. HEPA Cleaning has a page for each service, so each search has a page that answers it. See our SEO page for how that fits into getting found.
If you offer them to everyone, yes. HEPA Cleaning lists its senior, military and combination discounts openly. Customers in home services are wary of hidden terms, and plain numbers on the page build more trust than a line about affordable rates.
Yes. On this site the verified rating and customer comments appear on every page, with links to the full review profiles. We place reviews next to the service being read about, because that is where they help a visitor decide.
Name them. HEPA Cleaning lists its Minnesota and Wisconsin communities on the contact page and asks for a zip code on the form. For a business that wants more work from a particular town, we can add a page written for that town.
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