Case study · Ag hauling
Toombs Trucking: a website built for the busy hauling season
A hauler whose busiest weeks are the ones when farmers have no time to wait for a call back. We built a short, fast site with a page for each hauling service and ads timed to the season.
The results for Toombs Trucking
A hauler for Wisconsin farm country
Toombs Trucking hauls for Wisconsin's agricultural community. Grain and ag lime are the core of the work: grain moving off the farm at harvest, and lime going onto fields to correct the soil before the next crop. The company hauls for both farm and commercial customers.
It is the sister company of Toombs Septic Services, whose site we also built, but it is a different business with a different customer. Nobody rents a truck for a wedding. The person on the other end is a farmer or a buyer who knows exactly what needs moving and wants to know who can do it and when.
The challenge: a short season and a busy customer
Hauling demand follows the calendar. For a few weeks in spring and again in fall, everyone needs a truck at once, and for much of the rest of the year the phone is quieter. A hauler has to be easy to find during those weeks in particular, which is hard to do with search rankings alone.
The customer is also short of time. A farmer checking on a hauler is likely doing it from a tractor cab or a truck seat, on a phone, with a weak signal. A slow site with a long introduction loses that visitor. And because a load of grain is worth real money, the first thing they want to be sure of is that the hauler is safe and shows up when promised.
What the new site had to do:
- Say plainly what Toombs Trucking hauls, with a page for each service.
- Load quickly and read easily on a phone in the field.
- Make the case for safety and reliability early on the page.
- Be visible in search during the weeks when demand peaks.
What we built
A small site with nothing extra on it: what is hauled, why Toombs can be trusted with it, and how to line up a load.
A page for each hauling service.
Grain hauling and ag lime hauling are set out separately, each with its own details. A farmer looking for lime before planting does not have to read about harvest, and each page can be found in search for its own service.
A clear way to schedule.
Calls to action on every page lead to the phone number and the contact options, so lining up a load takes a tap. During the busy weeks, that speed is the whole point of the site.
Safety and reliability, stated early.
The site makes the case for careful, dependable hauling near the top, where a customer deciding whom to trust with a crop will see it.
A design that suits the work.
Large photos of the trucks, strong colors and short blocks of text. It looks like a working trucking company, and it reads in seconds.
Google Ads for the busy weeks.
Search rankings take time to build and cannot be switched on for harvest. Paid search can. Campaigns aimed at hauling searches put Toombs Trucking in front of farmers during the weeks they are looking, and the budget can drop back when the season ends.
Hosting and maintenance.
We host the site and handle updates, backups and security, so the company never has to log in to anything. Changes are made on request.
How the project ran
Discovery
We talked through what Toombs Trucking hauls, when each service is in demand and who usually makes the call.
Design
We designed a home page and a service page around the company's own truck photos, and Toombs reviewed both before the build.
Build and ads setup
We built the site on WordPress, tested it on a phone, and set up the Google Ads account with campaigns for each hauling service.
Launch, hosting and care
We host and maintain the site and adjust the ads with the season, turning spend up when demand rises and down when it falls.
The results
Toombs Trucking has a site that answers a farmer's questions about as fast as a phone call would: what they haul, that they can be relied on, and how to get on the schedule.
The ads and the site work together. An ad puts the company at the top of a search during the season, and the page behind it gives the visitor one service and one next step, with nothing to wade through.
With hosting and upkeep handled, the site asks nothing of the people running the trucks. It stays current and secure while they are on the road.
Services on this project
Website Design
Page layouts designed around how this client's customers decide and buy.
Website Development
The build itself: fast, responsive pages and the custom features the project needed.
Google Ads
Paid search campaigns aimed at the searches that turn into calls.
Hosting & Maintenance
Hosting, backups, security updates and content changes handled for the client.
In the same line of work? See how we build waste, septic and hauling websites.
Frequently Asked Questions
What other haulers and ag service businesses ask us about this project.
Usually a few pages, not many. Toombs Trucking has a page for each hauling service because each is a separate search and a separate season. Beyond that, a short site that loads fast is better than a long one.
Seasonal work is where they fit best. You pay for clicks during the weeks you want calls and pause when you do not. Our Google Ads page explains how we set up and manage campaigns, and what to budget.
It can, but it often should not. Toombs Trucking and Toombs Septic Services have separate sites because their customers and their searches do not overlap. A farmer looking for a grain hauler should not land among septic pages.
The services you haul, the area you cover, the seasons each is busy and some photos of your trucks. Phone photos are fine. We write the pages from a conversation with you and you approve them before launch.
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