Case study · Septic and portable toilets
Toombs Septic Services: one website for septic work and rentals
A family septic company with a second business inside it: portable toilet rentals for events and job sites. We built one site that serves both customers and names every town the trucks reach across Northwest Wisconsin.
The results for Toombs Septic Services
A family septic company covering seven counties
Toombs Septic Services is a family-owned and operated company in Clear Lake, Wisconsin, licensed and insured. It pumps residential and commercial septic tanks and holding tanks, cleans grease traps, maintains and repairs septic systems and handles the inspection Wisconsin requires every three years.
The same company rents portable toilets and hand washing stations, including accessible units, to events and construction sites. Its trucks cover Northwest Wisconsin, from Amery, Osceola and New Richmond to Hudson, Rice Lake and Barron, across Polk, Barron, St. Croix, Burnett, Washburn, Pierce and Rusk counties.
The challenge: two kinds of customer, a very wide map
A homeowner with a full tank and a bride planning a barn wedding have nothing in common except the company they are about to call. One needs to know about pumping schedules and inspections. The other needs to know how many units a guest list calls for and whether there is somewhere to wash hands. A site that mixes the two confuses both.
Geography adds to it. In a rural service area, people search by the name of their own town. A company based in Clear Lake does not appear in a search from Frederic or Glenwood City unless its site says, in words, that it goes there. And because septic work happens on private property, a careful customer wants proof of licensing and insurance before a truck pulls into the yard.
What the new site had to do:
- Separate septic service from portable toilet rentals, with a clear route into each.
- Give every service and every rental type a page of its own.
- Name the towns and counties served, in text a search engine can read.
- Put the phone number, licensing and family ownership where nobody can miss them.
What we built
One site with two halves, septic on one side and rentals on the other, sharing a phone number that is never more than a glance away.
Two clear entrances.
The home page opens with portable toilets, hand washing stations and septic services side by side. Each leads to its own section with its own menu, so an event planner and a homeowner go separate ways from the first screen.
A page for each septic service.
Residential pumping, commercial pumping, emergency calls, repair, maintenance, holding tanks and grease traps each have a page. There is also a page on Wisconsin's three-year septic inspection, a question nearly every rural homeowner has at some point.
A page for each kind of rental.
Event rentals, construction site rentals, hand washing stations, accessible units and short and long term rentals are covered one by one. A site foreman and a festival organizer each find a page written for their situation.
The service area in words.
The home page names the twelve towns Toombs serves most, and the About page lists the seven counties. That text is how a search from any of those places finds a company based in Clear Lake.
Licensed, insured and family-owned, up front.
Those three facts appear in the first lines of the home page, not on a back page. They answer the trust question before a customer has to ask it.
Resources for planners.
Short guides on event planning, porta potty hygiene and units for construction sites help customers work out what to order, and give the site more ways to be found in search.
How the project ran
Discovery
We went through the full service list, the rental inventory and the towns Toombs covers, and talked about which calls the office most wants.
Structure and design
We split the site into its septic and rental halves, then designed the home page and a service page for Toombs to review.
Build and content
We built the site on WordPress, wrote a page for each service and rental type, and checked the tap-to-call number and contact form on a phone.
Launch, hosting and care
We host and maintain the site. Updates, backups and security are handled for Toombs, and changes are made when they ask.
The results
Toombs Septic Services now has a site that treats its two businesses as two businesses. Someone planning an event sees rental options and a way to get in touch. Someone with a septic problem sees the service they need and a number to call.
Because each service and each town is written out, the site can turn up in the specific searches people in a rural county make, such as a service plus the name of the nearest town. Those visitors arrive already knowing Toombs comes to them.
The company also does not have to think about the site. Hosting, updates and edits are looked after, which suits a family business that spends its days in trucks, not at a desk.
Google Lighthouse scores out of 100 for the live site, measured November 12, 2026.
Services on this project
Website Design
Page layouts designed around how this client's customers decide and buy.
Website Development
The build itself: fast, responsive pages and the custom features the project needed.
Hosting & Maintenance
Hosting, backups, security updates and content changes handled for the client.
In the same line of work? See how we build waste, septic and hauling websites.
Frequently Asked Questions
What other septic and portable toilet companies ask us about this project.
One, in most cases. Toombs Septic Services has a single site with a section for each side of the business. Customers of one often need the other later, and one site is cheaper to run and stronger in search than two small ones.
Each one people search for does. Holding tank pumping, grease trap cleaning and event rentals are separate searches by separate customers. On the Toombs site each has a page that answers that customer's questions and nothing else.
We do. Toombs Septic Services is on our hosting and maintenance plan, which covers hosting, backups, security updates and content changes. The owner sends a message and the change is made.
By naming them. The Toombs site lists its towns and counties in plain text, which gives Google a reason to show it to someone searching from one of them. Reviews that mention a town, and a Google Business Profile with the service area filled in, add to that.
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